It’s a legitimate worry, to wonder if your area of expertise it far too niche. When you narrow yourself down to a particular area of focus you’re “losing out” on a lot of opportunities. I put “losing out” in quotes as a reminder that maybe it’s not really losing out. Yes you’re turning down some opportunities, but you’re also leaving yourself open for others that are in your area of focus.
Some argue that you should take whatever opportunity comes your way, no matter what that is. To me that doesn’t make a whole lot of sense. “You need to take whatever work you can get” is a common phrase we hear from people who are trying to be helpful. The truth is it’s better to stick with what you want to be known for from the beginning if you really want to be successful. If money is the issue, you should be working a job in an unrelated industry to pay your bills.
What Are You Known For?
In order to keep track of everybody we know of, we tend to categorize them by a singular charachteristic. We simply don’t have the capacity to keep track of every detail of every person, especially if we don’t know them personally. Pick a random person you follow on social media, what jumps out at you about that person? Maybe that one thing is what they want to be known for, maybe it’s not. But that’s how you percieve them.
It’s the same thing when other people percieve you. If you’re a web designer, but you also try to branch out to software development and launching a singing career because you’re afraid of “losing out” you will have no control over how people percieve you. You’ll be “that computer programmer who has a nice singing voice, and I think does something with the internet maybe”.
Your Work Will Suffer
Sticking your hand into every opportunity that comes across is going to leave you spread thin. It’s the “jack of all trades, master of none” cliché come to life. You’re not going to be capable of becoming an expert in a single field, so you’re not going to do the work at the level you’re capable of achieving.
Even in a broad field like design, you need to really narrow down and focus. It’s not just being a designer, it’s what kind of designer you are. Print design has a whole different set of principles than web design, which has a whole other set from logo design. It’s like cooking, an Italian chef isn’t going to start making Chinese cuisine.
Eventually, I think it’s okay to start branching out. You don’t have to be stuck doing one specific thing for the rest of your life. Having not reached that point myself there’s very little I can suggest on this point. However, my understanding is that once you reach the point where people know you for that one thing you want to be known for you can take that next step and broaden your horizons.
Until then, unless you’re trying to go into business creating websites for some hilariously specific subset of clientele, no your focus is not too niche.